Ritchey factory rider, Ben Frederick, suffered a life-altering traumatic brain injury (TBI) leading into the 2018 'cross season. He made dramatic strides to not only return to racing but to advocate for others who suffer from the results of TBI.
Ben is dedicating this season's cyclocross campaign to increasing TBI awareness and raising funds for Love Your Brain, a non-profit organization devoted to helping people recovering from TBI.
As part of his efforts this year, Ben is riding two Ritchey Swiss Cross frames specially painted and with unique Small Monsters Project graphics applied to reflect Ben's road to recovery and his successes.
In this video, Ben explains his project and shows off these super exciting bikes - one of which YOU could win!