experiences

  1. The Rider Side: A quick Q&A with Nino Schurter- World Champion

    The Rider Side: A quick Q&A with Nino Schurter- World Champion

    At 30 years old, Nino Schurter has racked up more career titles than most other professionals have dreamed of. Beginning with a Junior European Champion title in 2004, Schurter has taken numerous National and World Cup victories. Having just won his 5th World Championship, Schurter now ties Julien Absalon with the most WC titles of any rider in the history of the sport. Now on his way to the Rio Summer Olympics on his hunt for gold, we were able to catch up with Nino for a quick 10 questions in between training sessions.

    Congratulations on taking another World Champion title! Watching you during the event, you looked so at ease, how does this victory compare to previous titles you’ve won?

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  2. How to Change a Bicycle Flat Tire Without Hands

    Inspiring and amazing

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  3. Into The Heart of Rwanda

    Here is the wonderful video by a Spokane filmmaker, Rajah Bose, documenting the efforts of Healing Hearts NW in Rwanda. Please visit healingheartsnorthwest.com for more info.

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  4. Jay on traveling and cycling in Ecuador

    Jay on traveling and cycling in Ecuador

    Earlier this year, Jay Ritchey took a trip with his wife to Ecuador for some light bike packing and adventure riding. To test out our new Ascent, we decided to send it along with him for a little adventure of its own. Here's his story:

    My wife works in health care and looks for opportunities to improve her medical Spanish. Last year she went to Costa Rica and this year she found an opportunity to shadow in a hospital in Cuenca, Ecuador. The more we read about the area the more it appealed to us? an old bustling colonial town, resting at 8,000ft just East of the Occidental Andes. I began flying over the area on Google Earth. I was looking for dirt roads leaving the city and escaping to higher elevations. The topography lead me towa

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  5. TR Does Eroica California

    TR Does Eroica California

    It is possible Tom’s Eroica ride started with the challenge that came about from contemplating the over exaggeration the market demands of the bicycle. Calls for stiffer bottom brackets, stiffer head tubes, stiffer front ends. The jargon of, aero wind tunnels, and carbon anything washes over the fundamental of whether or not the bike even rides well or if the rider fairs well after the ride. It’s easy to get caught up in the technological whirlwind of advancement for advancements sake when there are fundamentals deeply rooted in cycling history. At the end of the day, these desires produce a bike what rides like brick with cork tape wrapped around the ends. And that’s just it, right? What is it we ride for if not to enjoy the very element we’re immersing ourselves in when riding. For Tom, the value is if the bike can forgive the ground and terrain for fighting again the ride; it’s in the bikes compliance. If a bike can comply with the very elements it seeks to tackle. Thus, a challe

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  6. Brian Vernor takes on a Legend: Yorkshire, England's Three Peaks Cyclocross Race

    Brian Vernor takes on a Legend:  Yorkshire, England's Three Peaks Cyclocross Race

    Brian Vernor is a Los Angeles-based filmmaker, photographer, artist and storyteller. More than anything, he’'s a cyclocross racer. Here he talks about his experience tackling one of the most infamous cycling events of any discipline: Three Peaks Cyclocross Race.

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  7. Grinduro

    Grinduro

    It hasn’'t been a week yet since we struck out to do the Grinduro- an event orchestrated by Giro to benefit the Eastern Sierra Trail Stewardship. The event page boasted camping, epic views, challenging terrain and beer. Not being ones to shy away from epic events that ask for you to dig deep in the pain cave and be rewarded with libations and fireside tall tales from the ride, we signed up. The Grinduro was hosted by Quincy, a small logging town nestled in the eastern Sierras, about an hour and a half north east of Marysville, CA. It’s the kind of place Carver would have written about, where the hum of the sawmill always abuzz, and the nights come too quickly. In mid-October, the air smells crisp in anticipation of fall, and the trees are turning a blaze from the top down not even ashamed of turning too red too soon. Something about the timing and location of the event created an environment ripe for a ride with about 300 of your closest friend you won’t soon forget.

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  8. #BEFOREPROJECT : Stage 11 of 2015 Vuelta

    Originally published on 31/08/2015 by Guillaume Prébois Stage 11 of Vuelta 2015 (Andorra - Encamp On Cortals) Our man, Guillaume Prébois, is back at it previewing some of the hardest stages the pros will tackle in the grand tours and giving us a layman’s perspective from his saddle. Tomorrow’s stage of the Vuelta has been touted as the toughest stage ever created in the history of this Grand Tour. Read on for Guillaume’s opinion. This is the first real mountain stage of the Vuelta 2015 and what stage! She would have been directly inspired by Joaquim Rodriguez, who in the Principality, is a national hero. All climbs are also marked by signs where his name appears. Andorra is a handkerchief wrapped into a tourniquet, the stage looks like the Amstel Gold Race in the sense that the race wraps around the same area and returns several times to the same place.
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  9. Ritchey: Built by Legends

    Three legends, one great ride. See Tom, Frischi and Nino riding and talking about how they work together to make Ritchey components even better.

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  10. Built by Legends Teaser

    Racers like Nino are the foundation of Ritchey's greatness. See him in action here and stay tuned for the full story dropping later this week.

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