experiences

  1. RITCHEY x STINNER x ORNOT

    RITCHEY x STINNER x ORNOT

    We teamed up with Ornot Clothing and Stinner frameworks on this beautiful collaboration that features our coming soon late tapered disc fork and over-sized external lower headset.

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  2. The Rider Side: A Quick Q&A with Olympic and World Champion Jenny Rissveds

    The Rider Side: A Quick Q&A with Olympic and World Champion Jenny Rissveds

    Jenny Rissveds powered away from her next closest competitor in the final lap at the Rio Olympics to win her race by over 30 seconds, making her the youngest woman to have ever won the XC race in its 20 year history. Rissveds is also the only woman to hold a World Championship title (U23 MTB XC) while simultaneously earning an Olympic title.  We were able to catch Jenny as she transitioned to her off season and hear about her season.

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  3. Flashback Friday!

    Flashback Friday!

    Sterling Magnell at Mammoth National Championships 1996 on his way to a Jr National title at 13.

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  4. Ritchey junior team from the 90's

    Ritchey junior team from the 90's
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  5. The Rider Side: A quick Q&A with Nino Schurter- World Champion

    The Rider Side: A quick Q&A with Nino Schurter- World Champion

    At 30 years old, Nino Schurter has racked up more career titles than most other professionals have dreamed of. Beginning with a Junior European Champion title in 2004, Schurter has taken numerous National and World Cup victories. Having just won his 5th World Championship, Schurter now ties Julien Absalon with the most WC titles of any rider in the history of the sport. Now on his way to the Rio Summer Olympics on his hunt for gold, we were able to catch up with Nino for a quick 10 questions in between training sessions.

    Congratulations on taking another World Champion title! Watching you during the event, you looked so at ease, how does this victory compare to previous titles you’ve won?

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  6. How to Change a Bicycle Flat Tire Without Hands

    Inspiring and amazing

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  7. Into The Heart of Rwanda

    Here is the wonderful video by a Spokane filmmaker, Rajah Bose, documenting the efforts of Healing Hearts NW in Rwanda. Please visit healingheartsnorthwest.com for more info.

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  8. Jay on traveling and cycling in Ecuador

    Jay on traveling and cycling in Ecuador

    Earlier this year, Jay Ritchey took a trip with his wife to Ecuador for some light bike packing and adventure riding. To test out our new Ascent, we decided to send it along with him for a little adventure of its own. Here's his story:

    My wife works in health care and looks for opportunities to improve her medical Spanish. Last year she went to Costa Rica and this year she found an opportunity to shadow in a hospital in Cuenca, Ecuador. The more we read about the area the more it appealed to us? an old bustling colonial town, resting at 8,000ft just East of the Occidental Andes. I began flying over the area on Google Earth. I was looking for dirt roads leaving the city and escaping to higher elevations. The topography lead me towards

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  9. TR Does Eroica California

    TR Does Eroica California

    It is possible Tom’s Eroica ride started with the challenge that came about from contemplating the over exaggeration the market demands of the bicycle. Calls for stiffer bottom brackets, stiffer head tubes, stiffer front ends. The jargon of, aero wind tunnels, and carbon anything washes over the fundamental of whether or not the bike even rides well or if the rider fairs well after the ride. It’s easy to get caught up in the technological whirlwind of advancement for advancements sake when there are fundamentals deeply rooted in cycling history. At the end of the day, these desires produce a bike what rides like brick with cork tape wrapped around the ends. And that’s just it, right? What is it we ride for if not to enjoy the very element we’re immersing ourselves in when riding. For Tom, the value is if the bike can forgive the ground and terrain for fighting again the ride; it’s in the bikes compliance. If a bike can comply with the very elements it seeks to tackle. Thus, a challenge to t

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  10. Brian Vernor takes on a Legend: Yorkshire, England's Three Peaks Cyclocross Race

    Brian Vernor takes on a Legend:  Yorkshire, England's Three Peaks Cyclocross Race

    Brian Vernor is a Los Angeles-based filmmaker, photographer, artist and storyteller. More than anything, he’'s a cyclocross racer. Here he talks about his experience tackling one of the most infamous cycling events of any discipline: Three Peaks Cyclocross Race.

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