experiences

  1. N1NO - the Hunt for Glory - Chapter 5 - "In Search of the Beginning"

    N1NO`s 5th chapter of his #huntforglory webisode is all about a journey to the roots of Mountain biking. The 3x MTB World Champion meets one of the Godfathers of Mountain biking, Tom Ritchey, at his home place in Skyline, Northern California. Tom Ritchey is the guy who was already racing bicycles, which we call "Mountain bikes" today, back in the 1970s on his backyard trails in the hills of Skyline and Santa Cruz. He built the first Mountain bike frame, and since those early days, every new invention has been chased by another. Over the years Tom's focus has shifted from frame building too component design, but his obsession with functional, lightweight and reliable equipment has not waivered. Many Ritchey designs and manufacturing methods have become industry standards. Mountain bike racing has always

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  2. N1NO - the Hunt for Glory - Chapter 4 - "There is no place like home"

    There is no place like home. Chapter 4 of Nino Schurter`s #HUNTFORGLORY shows the 3x World Champion in his familiar surroundings. Nino is known for being a professional mountain bike athlete, always on the run, and always busy. Yet Chapter 4 is all about Nino’s roots, where it all started, and what he is doing when not surrounded by cameras but rather by his family and friends. Check out where Nino takes you on a very private tour.

    Check out the youtube channel here.

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  3. N1NO - the Hunt for Glory - Chapter 3 - "The First Big Battle"

    At World Cup races it's all about the #huntforglory! These are the moments that motivate me to give my all so that I can achieve my goals. Nove Mesto, with its superb atmosphere and great riding is definitely one of my favorite races- I love to battle there.

    Check out the youtube channel here.

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  4. Tom Ritchey: A Tribute to Jobst

    Tom Ritchey: A Tribute to Jobst

    JOBST BRANDT was 6’-5” with a voice like Darth Vader, and he was full of opinions. As a young bike racer I was at times very much influenced by the many aspects of Jobst’s personality, which was just as powerful as my own father’s influence in many ways. When you boil it down, Jobst was a tough guy. He wasn’t always an easy fellow to deal with, but he taught me some really valuable things, about cycling and about engineering…his influence on me was certainly positive. Jobst was a lifelong cyclist and a fixture in the Northern California cycling community in the transformative 1970's and 1980's. Jobst was a different sort of rider, through and through. He was the force behind these huge, unusual rides happening in Northern California. It was a small, brave and slightly crazy group of us riding road bikes up into the fire roads and cow trails of the Santa Cruz Mountains, long before mountain bikes.

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  5. N1NO - the Hunt for Glory - Chapter 2 - "On the Go"

    Being on a professional MTB team, there is a lot of travelling involved- before and during race time. Nino Schurter and SCOTT-Odlo MTB Racing spent a decent amount of time in South Africa and California preparing for the upcoming World Cup season, which starts the coming weekend in Nove Mesto / CZ Republic. South Africa is where the team heads every year to start their season. Unlike recent years, Nino Schurter kicked-off the pre-olympic race season at the the Bonelli US CUP and the Sea Otter Classic in California. "At Sea Otter, my team mate Jenny Rissveds and I competed in four races, and it resulted in 4 podiums. It was a very cool experience to race in California and definitely felt good to bike where MTB was born," Nino says. Chapter 2 - "On the Go" gives an inside view into the team`s life and al

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  6. N1NO - The Hunt for Glory - Chapter 1 - "Work Hard Play Hard"

    Nino Schurter belongs on the list of the most successful mountain bike athletes in history. The 3 time World Champion is the leader of SCOTT Odlo MTB Racing, the international XC team run by bike legend Thomas Frischknecht. “N1NO – The Hunt for Glory” is Nino Schurter`s first set of “webisodes.” The new video series features various chapters illustrating Nino`s colorful life as a professional mountain bike athlete during the pre-olympic year. It´s not only about how Nino prepares for the biggest goal of his career, the golden medal in Rio de Janeiro in 2016, but it‘s also about shredding trails, travelling around the world, and all the fun that mountain biking brings. "I am stoked to release the first chapter of N1NO – The Hunt for Glory. My first webisode is all about the MTB racing lifestyle, c

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  7. The Rider Side: No Extra Bar Tape –– A quick Q&A with Martin Elmiger

    The Rider Side:  No Extra Bar Tape –– A quick Q&A with Martin Elmiger

    IAM Cycling’s Martin Elmiger rode to an impressive 5th place finish in his 10th time on the cobbles at this year’s Paris-Roubaix---his best placing to date. A pro for 15 years, the multi-time Swiss national champion sat down with us for a few questions the day after one of the most punishing races in the world.

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  8. The Ride with Tom Ritchey

    Take a spin with living legend Tom Ritchey on roads and trails which inspire him.

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  9. #BeforeProject : Milan-San Remo

    #BeforeProject : Milan-San Remo

    Guillaume Prébois came to Ritchey with a plan: to ride the Spring Classics and key Pro Tour stages of 2015 prior to the actual race, give his insight on what the pro peloton would experience and where the crucial moves would happen. What unfolded is something Guillaume calls the #BeforeProject. So we put him on our Superlogic EvoCurve bar, Superlogic C260 stem, WCS Contrail and WCS Zeta II wheels- ensuring he would have the best, near-pro experience while over taking these courses. Below is his take on the historic classic Milan-San Remo.

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  10. The Rider Side: 10 Q's with SmartStop's Evan Huffman

    The Rider Side: 10 Q's with SmartStop's Evan Huffman

    Evan Huffman has been a bit of a local legend in the Northern California race scene for some time, having previously ridden for domestic pro squad Cal Giant where he won the Junior National Road title in ’08 and the Elite National ITT title in ’10. The Elk Grove native then turned world tour pro with Astana in 2013, where he spent two seasons before returning to domestically based Team SmartStop Pro Cycling. Huffman claimed the team’s first win- taking the third stage by solo’ing from a two man break and securing the KOM in this year’s Vuelta Independencia Nacional in the Dominican Republic. We got a chance to catch up with Evan and play a quick game of 10 Questions with him before he had to get back to his duties at SmartStop.

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