Privacy Policy

This Privacy Policy governs the manner in which Ritchey Design, Inc. and Ritchey International SAGL collect, use, maintain and disclose information collected from users (each, a "User") of the ritcheylogic.com website ("Site"). This privacy policy applies to the Site and all products and services offered by Ritchey Design, Inc. and Ritchey International SAGL. Ritchey Design, Inc. acts as controller for all data processing.

Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, fill out a form, respond to a survey, subscribe to the newsletter and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information, Users may, however, visit our Site anonymously.

We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities, including purchases.

Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies
Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

  • How we use collected information
  • Ritchey Design, Inc. and Ritchey International SAGL collect and use Users personal information for the following purposes:
  • To improve customer service – Your information helps us to more effectively respond to your customer service requests and support needs.
  • To personalize user experience – We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site – We continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To process transactions – We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To administer a content, promotion, survey or other Site feature – To send Users information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails

The email address Users provide for order processing, will only be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries, and/or other requests or questions. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

Legal basis for processing
The legal bases for processing your personal information are your consent, the performance of a contract with you, legal obligations, or legitimate interests, which include improving our service, preventing abuse, and statistics.

How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured
communication channel and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.

Sharing your personal information
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers including hosting providers, web analytics providers, payment processors and shipping agents to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Compliance with children's online privacy protection act
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.

Storage periods
We store your data, where processing is based on your consent, until you withdraw your consent; where processing is necessary for the performance of a contract, until the contract is carried out or until a legal storage obligation expires; and where processing is based on a legitimate interest, until such interest is outweighed by your interest in deletion or anonymization.

Your rights
Subject to certain conditions in some cases, you have the right to request access to and rectification or erasure of your personal information as well as the request restriction of or object to its processing as well as the right to data portability, to withdraw consent at any time with regard to the future, and to lodge a complaint with a supervisory authority. The provision of your personal information is voluntary, except where otherwise noted.

Changes to this privacy policy
Ritchey Design, Inc. and Ritchey International SAGL have the discretion to update this privacy policy at any time. When we do, revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

For all USA inquiries:

RITCHEY DESIGN, INC.
Corporate Office
555 Vista Blvd.
Sparks, NV 89434
fax: 775-295-8589

Sales & Warranty
551 Taylor Way Unit 8
San Carlos, CA 94070
fax: 775-295-8589

For all other countries:

RITCHEY INTERNATIONAL SAGL
Via Angelo Maspoli 21
6850 Mendrisio
Switzerland

Or via our contact form.